GUESS Releases 2017 Spring Summer “Hero” Underwear Series Advertising Campaign

The brand new underwear series named “Hero” has tailored a series of flat and triangular panties for men with a strong personality. The GUESS logo is printed on a large, stretchy belt. It is decorated with a variety of front logos. T-shirt with vest top.

The "Hero" series, featuring the plain print, focuses on creating a comfortable experience and highlights the majestic posture of the male to ensure a perfect fit. In terms of style, whether it is a pair of self-cultivated denim trousers, a hole in denim style, or a simple style T-shirt, it can adapt to changes in the season and drive freely.

Avo Yermagyan, a former stylist for Jonas Brothers, used a dazzling pair of jeans to create a coordinated and balanced design for the two protagonists. Under his guidance, the graceful pose of Charlotte McKinney, a large female singer, became even more intimidating against the warm background of Havana.

At the same time, the classic black and white cotton comfortable bra is equipped with a logo printed stretch strap, which interprets the GUESS iconic avant-garde style, makes each GUESS Girl more coquettish, and demonstrates the perfect fitting comfortable wearing experience in the right sexy style.

In addition, the stylish lace panties and sexy magic bras unveil the tempting body curves of women, and give a more diversified choice of colors in navy, purple and pink.