Participating in exhibitions often encounters such problems:
“Why do you want to participate in the exhibition?”
“How can we participate in the show to be more successful?”
“How much return does the exhibitor get?”
In fact, letting the exhibitors know the value of the exhibition is the best way for the exhibition to be successful and able to continue to be held. Then, what exactly should the exhibition bring to the exhibitors and is an advantage that other business activities can't match?

First, the goal of positioning the exhibition - sales and sales-related goals are easier to measure.
1. Get an order of 17%
2. Discover new customers 29% from existing potential customers
3. Directly discover new customers 41%
4, enhance the image of the product 13%

Second, the way to attract buyers is:
1. 70% plan to purchase 1 or more products;
2. Three-quarters of people will definitely buy one or more products;
Of the 3 and 15 people, 14 said that the exhibitions they visited affected their purchasing decisions;

Although some viewers regard the visit as entertainment, in general: 83% of the audience can influence the purchasing decisions of their company, or have the right to decide whether to purchase, purchase or recommend to the purchasing department. Therefore, it is necessary to pay special attention to the fact that the booth sales staff must be able to carry out professional product introduction and publicity.

Third, attracting new buyers Research shows that about 88% of the audience did not receive the promotion of exhibitors within 12 months before the opening of the exhibition.

4. Cost-saving exhibitions Face-to-face exchanges between exhibitors and customers can save 30% of the funds. International professional researchers have compared the cost of door-to-door sales for individuals to the corresponding costs at the show, the former being $302, which includes sales representatives’ salaries, transportation and hospitality, etc. US$230, including booth design and construction, exhibit freight and travel expenses for exhibitors. This saves 56% of the cost of direct sales.

V. Saving time According to research, the exhibition accelerated the entire sales process and reduced the return visit rate by 40%. To successfully sell, the number of visits to traditional sales is about 3.7, and the exhibition is only 1.3 times, without any post-show return visits up to 48% of the total.