On the afternoon of April 8th, CJYAO, one of the independent designer brands of the global fashion planning company HARDCANDY, launched its series “One Faced Wish†at the AW17 Shanghai Fashion Week.
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The design of the CJYAO AW17 series was inspired by the traditional Naxi culture of the Naxi people that has been in existence for more than 1,000 years. The Dongba culture promotes the existence of all things and believes in the spirits and ghosts. They extremely worship the gods who are stronger than human beings and can do everything. They pray for the blessings of the gods, and use endless imagination to depict and record the ideal world in their hearts. The Dongba script they use is the only pictograph in the world that is still being used. In the modern world, people have created an ideal world for themselves through the Internet. In this virtual world, you have absolutely unlimited freedom. By setting yourself a label and sharing your thoughts, you will become a new self, ideal yourself. Designer CJ was inspired by Naxi Dongba culture and traditional costumes, combined with the concept of modern internet world and virtual identity, interpreted the image of “I†across time and space, and gave each costume a life force, representing different time periods.†I". Between "ontology" (me in the real world) and "identity" (virtual world in virtual world) exists in isolation and interdependent. In this series, all irrationalities can be melted. An ontology can even have multiple identities, multiple labels, and multiple personalities.
The colors of this season's clothing are taken from the dark red, yellow, green, blue, and black colors commonly used in Dongba frescoes. They symbolize wood, fire, earth, gold, and water in the natural elements, with strong exotic colors; The elements were taken from the traditional costumes of the Naxi women, such as the tiara of the industrious Phi-Shin Moon and the headscarf of the wise man Dai Dongba. At the same time, it was re-interpreted in a modern way, redefining the "newborn" after the inspiration.
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One day, the dynamics you publish in social media are no longer considered by the number of reviews, and do not consider other people's views on themselves, accept and recognize themselves. By using the ideal world created by Dongba culture as an encouragement, the "imaginary me" in social networks becomes the "best me" in reality. Do one expression, "One faced wish."
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