In the process of market economy development, all walks of life have appeared quite a mixed bag situation, the domestic women's underwear market can not escape this invisible law. As the cake of interest, competition has become intense. But in this environment, there are also companies can always stick to their philosophy, and concentrate on product development, develop brand awareness, and succeeded in creating brand value, boudoir secret lingerie brand is one of them created a brilliant brand of their own.
In our country, the development of underwear market is not as mature as other fashion industry. The reason why the competitions are quite different is that consumers do not pay enough attention. In people's minds, underwear is just a fig leaf, as long as it can be used, do not care about good or bad, quality, less attention to material, function, aesthetic effect. But now is not the same, with the aesthetic appreciation of the public, we are more sought after but also pay attention to the value of items. With the improvement of women's social status and educational level, they began to address the importance of underwear for their own development. This laid the foundation for the development of the girl's secret market.
Gui Mi not only in the quality of a certain pursuit of the external manifestations of the underwear is also closely follow the trend, from design to production and even the integration of terminal sales, all by their own control, both to ensure product quality, and Can control the market orientation. It also based on its own brand positioning, the selection of a famous Taiwanese actor Chen Derong as the brand image of the spokesman, raising the brand value, but also expanded the brand's influence, while allowing women to learn more about underwear expertise, has been numerous Female like. In this way, Gui Mi as a young brand, has created its own glory.
Today, Gui Mi as a second-line underwear brand in the country already has more than a thousand terminal franchise stores, but it has also become a learning case for other brands, but Gui Lian still insists on their own energy for product development and innovation In order to bring more convenience to consumers. Because the girl is very clear, it has been able to have today's achievements, the quality of the product is fundamental, and there will be a market demand, but also according to such a request to open up a larger market, continue their glory.
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