At the "2011 93rd Central Conference", the DD brand towel of Nantong Dadong Co., Ltd. reappeared with a special booth. Dadong is one of the most competitive towel companies in China. It is also a towel production partner designated by many well-known brands at home and abroad. Over the years, it has developed a road of development with its own characteristics and has become a leader in the towel industry. During the exhibition, Kang Yongjun, deputy general manager of Dadong Company, was invited to enter the “Home Textiles Living Room†and accepted an interview with the reporter of China Textile Network:
Kang Yongjun (right), deputy general manager of Dadong Company, walked into the living room of the home textile reporter. Dadong towel is a very influential enterprise in the towel industry. It has always been export-oriented, and now it has launched the DD brand to open up the domestic market. There are also special booths on the "China Needle Club". Should it be the second time to participate in the "China Needle Conference"?
Vice President Kang: Yes, we are participating in the “China Needle Conference†for the second time. On the basis of last year's participation, the exhibition has greatly improved in various aspects such as product display and booth design.
Reporter: After the first exhibition, Dadong has gained a lot of experience. So what preparations did the exhibition have made before the exhibition?
Vice President Kang: This exhibition, we considered this before the exhibition. On the basis of the first demonstration, we carried out a serious summary and analysis, and classified the guests who visited the last time and decided to This product display is divided into two categories, a large category is the DD brand towel as a display of domestic sales, and on the other hand is the use of more than half of the booth to fully demonstrate the strength of Dadong production. Through such a display, the merchants are more confident in our production technology and quality management. Our sales are done in two channels: one is to expand our DD brand, the other is to do the OEM processing of our high-end products. Not just for OEMs, we are fully transitioning to ODM.
Reporter: Dadong is one of the best towel companies in China in terms of ODM. The products have also entered the European and American markets, especially the Japanese market. Can you tell us about this situation?
Vice President Kang: Yes, Dadong Company has internationally advanced pulp, weaving, bleaching, dyeing, sewing, embroidering and whole production lines, and produces 16,000 tons of towels annually. It has taken the lead in passing the ISO9001, ISO14001 and Oeko-Tex Standard 100 eco-textiles and WRAP global clothing social responsibility system certification. It has won the national foreign-invested advanced enterprise for 9 consecutive years.
Our ODM has developed rapidly in recent years. In the past few years, we have made great progress in the market structure and market structure. For example, in the European and American markets, this piece has hardly been involved in the past few years, but these two years Within three years, our sales in Europe and the United States accounted for more than 15% of our ODM. This is basically the world's most high-end products, such as the crocodile brand that we are currently doing, the British speedo brand we are doing, the BOSS brand we are doing, the brands we are doing now are the world's top brands, we made cool last year. Qi, Saint Laurent brand, are international brands, this piece of our development is particularly fast, and we continue to accelerate product structure adjustment in Japan, we are more in the big stores, selling in the supermarket, Now we are selling more and more in department stores, which is the factory with the highest proportion of towel factories in Japan. Dadong cooperates with merchants more closely than before. We have made a big step forward in technical services and design services. Our products are also exported to Hong Kong, the United States, France, Canada, Russia, South Korea and other countries and regions. Ten thousand U.S. dollars.
Kang Yongjun, deputy general manager of Dadong Company, is being interviewed by reporters: Dadong has a long history of development. Please tell us about the history of enterprise development and tell us why Dadong ODM is doing so well.
Vice President Kang: Since 1998, we have started to adjust the two structures, one is the market structure, and the other is the adjustment of the product structure. We are grasping technology, so that Dadong's technology must lead the towel peers, and then in the product development, it has also spent a lot of effort in recent years, and spare no expense to hire professional designers to design. Designers come in from outside, and more are sent out for training. This piece has taken huge human and financial resources. Through these years of development, we have accumulated a lot of experience, especially in terms of product quality, which allows customers to feel at ease and peace of mind in Dadong. This is also the most basic thing we do for ODM. Then add the development and design of our products, closely follow the market demand, closely follow the customer requirements, after years of development, to do ODM, we have the strongest strength of the peer.
Reporter: Dadong moved into a new factory a year ago, and the scale has expanded. Can you introduce a situation in this regard? In what ways does the company improve through the operation of the new plant?
Vice President Kang: We moved into a new factory with reasonable layout, beautiful environment and excellent conditions on January 26, 2010. Then, by the end of 2010, we have formed a pattern of “two factories and four factoriesâ€. "Two factories in the two places", there are three factories in Nantong, one is the towel factory of our headquarters. There is a towel factory mainly producing dyed and high-end jacquard products about 8 kilometers away from us. A slipper factory with a scale of 100 people; in Jining, Shandong, we have formed a production base mainly for the production of low-end and mid-end towels. The company's towels use the highest quality raw and auxiliary materials in the world, among which the non-twisted yarn, slub yarn, natural colored cotton, bamboo fiber and soybean fiber products are the company's fist products. The situation is very good, the production capacity has increased by 40% on the original basis. In 2010, sales increased by 35% on the basis of 2009, and there will be a big increase in 2011. The series of towels produced by Dadong Company include more than 400 varieties of hotel bedroom, travel and leisure, antibacterial health care, gift gift, children's fun and sports.
Kang Yongjun (middle), deputy general manager of Dadong Company, and two senior account managers of China Textile Network, a reporter: Dadong is still a company with foreign investment background. We have implanted some aspects in corporate culture, especially in enterprise management. Foreign corporate culture?
Vice President Kang: Our corporate culture should be said to be our own culture. Our Dadong culture has a 24-year development history and is a corporate culture with a very deep heritage. We define this culture as “harmony culture†and “home cultureâ€. Through the integration of corporate culture last year and this year, we have formed a standardized and deeply rooted cultural system throughout the company. It should be said that in terms of corporate culture, our current cultural creation has reached new heights in the industry.
Reporter: "Harmony culture", "home culture" and our home textiles are also in line with each other. I also hope that we can put this culture into the DD brand.
Vice President Kang: Yes, "the culture of the family" and "the culture of peace" should be a foundation for the development of our company. On this basis, we are building a century-old brand of the East and the world to realize such a corporate goal or vision. . I believe that on the basis of such a culture, we should make great breakthroughs in the future, especially during the 12th Five-Year Plan period. I am very optimistic about the development prospects of our company. We must let consumers experience the culture of Dadong and experience the quality, technology and service that Dadong brings to consumers. Dadong people abide by the promise of "China's towel quality first" and are willing to cooperate with friends from all walks of life to create a better future.
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