Men Younger shifts from production and processing to brand management

China's clothing giant Youngor has built its own marketing channels through building its core competitiveness. Currently, it is moving from a purely production-oriented model to a brand-operated one, from "Chinese famous brand" to "international brand".

Because the quality of surface materials restricts the quality and grade of Youngor's garments, since 2001, Youngor has cooperated with Japan's Nisshinbo, Itochu and other world-renowned multinational corporate groups, investing 100 million U.S. dollars to build a textile city, develop and produce high, Sophisticated, high-grade fabrics form their own core technologies and products.