Grasping the tail of summer and burning a passion, the most outstanding outdoor sports brand in 2017 - CAMKIDS grand debut! On the evening of August 24th, Jinjiang Shimao Yulong Bay beach area was crowded with passion, from more than 600 in the country. Agents, distributors, and franchisees witnessed the outdoor event of the spring and summer new products released in the past!
Beach party, shocking visual, hot opening show
Chairman Zhang Smart’s speech
Technology must build a stronger competitive barrier
Chairman Zhang, who has 30 years of experience in shoemaking, is a well-known “shoe idiot†in the industry. His love, rigor and constant pursuit of shoemaking have gradually influenced and formed the “ingenuity manufacturing†of Mingwei Company. . As the founder of CAMKIDS, he said that Mingwei will continue to undertake the obligation to produce first-class products and the spirit of excellence, and make CAMKIDS a top brand that attaches great importance to product quality.
Following the chairman of Zhang, the general manager of CAMKIDS Hong Qinming. As a new generation of "playing children", this beach party is the chief commander of the party. It is hoped that it will not only be a good product display, but also a family-like intimacy and joy. At the meeting, Mr. Hong gave a marketing report for the on-site personnel in a humorous and interesting way.
General Manager Hong Qinming tells you how to achieve "Ge You Li" in a humorous way.
The meeting was facing the Ming Great Building.
Dual brand strategy to open up a broader market
It is reported that CAMKIDS used the "Camel Mark" in the early years, and was nicknamed the Camel by the market. A beach outdoor event is the brand-new change of the brand's brand - the dual-brand strategy is on the line.
With the trend of market trends, fashion sports categories are favored by consumers. CAMKIDS understands the market demand, and in addition to the outdoor field, it increases the sports category, and officially launches the combination of “Camel Mark†and “Mountain Peak†to form a stylish outdoor. The advantages of fashion sports and double categories, increasing terminal sales performance, enhancing competitive advantage, sinking channels, increasing market share in third- and fourth-tier cities, and expanding the national market.
“Camel Mark†stands for fashion outdoor category, “Mountain Peak†stands for fashion sports category
Join hands with international first-line IP to build strong brand marketing
"Our opportunity is to do things that the industry has not done." General Manager Hong Qinming said, "Only by the box that limits itself, will we create a better self. The cross-border cooperation between CAMKIDS and International Marvel has been realized. Strong and strong, there are some models that have already sold out of stock."
It is reported that in 2016, CAMKIDS achieved three major breakthroughs. Cross-border international Marvel is in line with international standards; the marketing of Lianhua Wanda Cinema is in line with the times; the first TV commercial "Courage" is registered in the CCTV Children's Channel to break through the golden period. Its series of positive energy confrontation, which is not afraid of the changes in the environment, has achieved great repercussions.
Deep user experience is no longer just sales
To build a Chinese parent-child outdoor integrated service provider, CAMKIDS is committed to promoting outdoor activities and building a parent-child platform. "Bringing Children Out" is a self-made branded parent-child activity of CAMKIDS, which aims to appeal to more parents to accompany children, go outdoors and enjoy a happy outdoor lifestyle. General Manager Hong Qinming said that the event has been held for four consecutive seasons and has been well received by consumers. It has become one of the channels for linking brands and consumers. In the future, CAMKIDS hopes to normalize such activities, from once a year to four times a year, to create a deep user interaction experience, improve user stickiness, and enhance terminal value-added services. A good brand is not just about selling products, but also about brand value added.
The 4th Season Award-winning Users of "Bringing Children Out" to Inner Mongolia Parent-child Tour
Fluorescent running power 2017 new product release
The conference will showcase the products of CAMKIDS spring and summer 2017 fashion outdoor and fashion sports, and incorporate more fresh colors and functional fabrics. It is necessary to help break through the market and seize market share.
The effect of the show was dazzling, and the audience was overturned.
After the meeting, all agents will perform fluorescent running.
The release of CAMKIDS is unconventional but without losing its own style. The fluorescent running that integrates the spirit of outdoor sports is also warmly welcomed. "To do outdoor sports, you must first experience the fun." General Manager Hong Qinming said. With the LED lights on the soles of the feet, a long-running Yinghe indicates that CAMKIDS is bound to run a new world in the new market environment.
Enter the CAMKIDS Brand Center
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