Wang Jinqiao and Cheng Hong met, the former is the chairman of the grid cheongsam Co., Ltd., which is the vice mayor of Beijing, the business and political elite had a pleasant exchange. Wang Jinqiao got a message: Chen Hong was once also the "new Chinese" clothes "FANS", and the appearance of a good response. Such a message gives both people a sense of intimacy in a pleasant atmosphere. Make cheongsam fashionable, more expensive than fashion, is Wang Jinqiao own one-hand introduction of the "new Chinese" concept of annotation, and this new concept, is to accept the test of the market. Star entertainment and politics, Beijing is a lot of walking in the high-end line of clothing most want to enter the two areas. The former can bring a rapidly rising brand awareness, which can become a stable source of business, as well as many unexpected "opportunities." Gege into the star Li Bingbing vision, she was last year in order to shoot TCL endorsement commercials, in order to find a cheongsam suitable for commercials, her agent introduced by friends to find Wang Jinqiao. Li Bingbing impression of the original Chinese cheongsam may be the "Mood for Love" in the style of the old Shanghai Cheongsam, but Wang Jiao Qiao out of the sample clothes to her shines, this cheongsam in the integration of more fashion elements, cheongsam Classical, there are fashion enchanting. Wang Jinqiao told reporters about this detail, in order to let the world go to the wind, they have plans to prepare a dress for the star service department. This is not her whim. Wang Jinqiao on the star market made a detailed investigation. Beijing is the largest city of entertainment resources in the country, all levels of stars are struggling in this city, their career characteristics doomed their lives must be with fashion, and cheongsam dresses never forsake. Therefore, many enterprises in Beijing have seen this opportunity. They have scrambled this part of the resources through various channels. For example, they provided costumes to well-known hosts of CCTV or Beijing TV stations, or simply organized star clubs or found directors in youth TV series The protagonist provides performing clothes and so on, which are two ways to enhance the brand awareness is the inevitable meaning of the question, while another is the meaning of another drunk directly to their brand implanted in the minds of these hosts and celebrities. Through the high-end shopping malls in Beijing to take the goods, which for Georgia's "star" of the road provided favorable conditions. Jinyuan Lufthansa has always been the main base of the princess, where the shopping guide said that often there will be some deja vu faces appear, and so on after the card has gone, and then suddenly remembered, where the original is seen in the drama. Not long ago, an actress who had taken part of the drama of many years had also trustees to find Wang Jinqiao, saying she wanted to establish cooperation with her company and adopt a combination of borrowing and renting to allow her to provide long-term gowns for her artists. Those who have been favorably favored by the government on the Beijing Subway will find that several groups of pictures have been played repeatedly from the first few months of the Olympic Games last year to the moment when Jackie Chan and other celebrities wearing Chinese clothes sing "Beijing Welcomes You" Song's picture. Careful viewers will also see the Jackie Chan's older brother now appears in front of the camera began to wear a tunic, built a beard, which really let his fans feel the fashion transformation of the eldest brother fast. For Jackie Chan's dress style changes, cutting-edge fashion spectators do not consider the turn of the entertainment, and more willing to see it as a gesture of the Chinese government level, because the Olympic Games itself is based on the publicity of publicity, which It may be that the government intends to promote Chinese fashion and carry forward the essence of the Chinese nation. More subtle changes have come from changes in government officials' own clothing. In fact, such changes may have taken shape since the APEC meeting was held in Shanghai in 2001, and all state leaders invited by President Jiang Zemin to wear a Tang suit have sparked a political love for Chinese clothes and are out of control. Some of the details have never been heard in Gogh: A Beijing-based district governor has sixty or seventy princess brands of clothes. As long as a new one is available, she tracks the purchase, and almost casually speaks for several years What cheongsam cheongsam classic style. A retired old leader will call Wang Jinqiao at ten in the evening after reading the promotional album of the latest season in Georgia and talk with her about the latest style and plate type. "Government women officials often attend serious meetings and may be more conservative in their dress.Many women nowadays fashion concept is progressing, choose clothes with Chinese fashion elements, or in boring colors with A colorful scarf to set off. "Wang Jinqiao talked to reporters about her experience. It is these details, so that Wang Jinqiao realized the Chinese garment will usher in the change. Red color, stand collar, plate buckle, is the consistent impression of people in the Chinese suit. After the change of the new Chinese became so: the placket opened to see the clavicle, the length of the cheongsam from under the calf to the knees up and down, the red is replaced by the color of the popular colors. Why Love "New China" Thought that the financial crisis will have an impact on sales, but let Wang Jinqiao himself stunned that, from this year's Spring Festival, the sale of the new Chinese-style clothes appeared a rare hot situation. During this time, Wang Jinqiao received a lot of calls and asked them to buy their coupons, used to issue the New Year's employee benefits or gifts. Every year off, buy will become a new profit point Gege company. A few days ago, Wang Jinqiao go to a friend's house to eat, looked up and found that her home decor even all new Chinese style. A word from a friend woke her up. After the propaganda of the new Chinese style over the past few years, especially after the Olympics, it has already taken people's appetites and even become a symbol of identity. The reporter also got a similar answer in an interview with a government official later. He said that if the fashion is compared to white-collar workers, then Chinese-style clothes such as cheongsams are ladies and what kind of people will be given what kind of clothes. People may get another kind of answer from an international friend for the love of new Chinese. In the Beijing Foreign Studies University lived a foreign language expert - the United States veteran David, this is a very interesting old urinin in their sixties. The appreciation of CCTV host Ni Ping East beauty of the United States, there is a "luxury" hobby is to wear a Tang suit, there are less than home attire hundreds of pieces. In an interview with him in the special report entitled "Recalling the Beauty of the Sixtieth Anniversary of New China" in September, he told reporters that he did not really show his true love for the Tang suit. He admired the gentlemen in the traditional Chinese culture, That is, the gentleman in the Western culture, but he considered the gentleman not to take the initiative to open the door as simple as a woman, but proficient in calligraphy, guqin refined people, and Tangzhuang just reflects this style. The translation of Du's interpretation into a popular saying is actually that Tang Dynasty embodies the essence of Chinese traditional culture, so the Chinese wind energy represented by it has become another international popular wind in recent years. However, although attention from the government level has "helped" the rise of Chinese-style garments, it is rare to see "clever" enterprises that can make timely use of the wind and preemptive strikes. During these two years, Gege made several important things: First, in the 2008 Olympic Games, designed 100 sets of Chinese style, rich Olympic style cheongsam series, staged a lot of people in Beijing 798 performances; the second is 2009 Successfully entered the National Day ceremony of government procurement system, produced the most difficult water sleeve dance dress. These occasional operations opened up another window for Georgia to enter Beijing's high traffic circle.