[Engbang Power Network News] August 12 news, Yibang Power Network was informed that Olympic champion Liu Wei announced today that its personally created women's sports brand "Balanpie Balance School" officially launched, the brand's first clothing for the yoga series, the future The brand will continue to launch more types of sportswear such as running, fitness and swimming.
It is reported that Liu Wei was once the leader of the Chinese women's gymnastics team. After retiring in 2001, Liu Wei began to move into the entertainment circle. From singers, presenters, actors to individual studio owners, Liu Wei entered the entertainment circle with “unintentional insertion†and let her I found another "balance beam" in my life.
However, as an entertainer's advertising endorsement and film and television entertainment did not meet the definition of "beautiful queen" and the development of life, the business ambition promoted her to create the female sports brand brand "Balanpie Balance School".
Liu Wei said that the name of the balance school comes from an attitude, including the balance of family and career in life, and hopes to bring a comfortable experience for women.
Billion State Power Network learned that two years ago, Liu Wei began to set up a sports fashion store on the e-commerce platform. With the judges' professionalism and comfort, he searched for quality sportswear from all over the world. Protective gear.
After two years of apparel operation, Liu Wei found that the female sports crowd is gradually growing, and the demand for sportswear is also increasing. However, foreign sports brands are relatively expensive, and the design models are mostly based on European and American standards, while domestic brands are The price is low, but it is lacking in appearance. Therefore, she intends to design the most suitable sportswear for Asian women for the size and market needs of Asian women, and the sports brand “Balanpie Balance Schoolâ€, which is the most understanding of women, was born.
It is reported that the balance group is based on the "pleasure of self, light attitude" brand, the first yoga sportswear series is suitable for running, fashion, dance, outdoor fitness and other use scenarios.
Liu Wei introduced that the reason why yoga clothing is chosen first is because yoga is a popular female sport, and the more stretchable sports also have higher requirements for clothing.
It is understood that the balance group is designed by the original designer for Asian women's body shape, skin color characteristics and color preferences, integrating international fashion elements and Asian aesthetic characteristics. At the same time, the balance school uses professional sports technology fabrics to achieve breakthroughs in comfort. It is worth noting that Liu Wei will participate in the design, photo presentation, and other details of the promotion.
The relevant person in charge said that “Balanpie Balance School†will comprehensively upgrade the e-commerce business based on the experience of e-commerce in the store, and its brand flagship store will be stationed in major e-commerce platforms such as Tmall, Taobao and Jingdong. The balance party will choose professional channels such as dealers, gyms, and yoga studios for sale. It is understood that the first batch of yoga apparel series will be sold in Tmall and Taobao on August 12, and will be on the line at the end of August.
In addition to multi-channel sales, Liu Wei will also play the IP advantage of his Olympic champion, launch Internet fitness programs to provide sports guidance, create sports IP, reach more users, and spread balanced brands.
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