Semir Microfilm Marketing Lee Min Ho fan crazy pursuit

If there is no Lee Min Ho, Semir's micro-movie can trigger so many "anthomaniac" girls look forward to and crazy? April 13, starring Lee Min Ho, South Korean micro-movie "Your Moment My Moment" in major video sites online. This length of 3 minutes and 22 seconds of the micro-film tells a story of what kind? Circling in the confusion of the city, wearing different styles of Semir brand ambassador Li Min-ho meet beautiful and pleasant actress, she also change the law every day Semir's clothes full of literary style children full of children. After he wrote "Your Moment My Moment" on the wall, they fell in love, wearing different styles of Semir in every corner of the city left a love trail. When the crazy fans flock to him, the heroine found the handsome guy is the famous Lee Min Ho. They do not know why they started a quarrel and the Cold War. Later, she sewed a T-shirt by hand and sewed "Your Moment My Moment" on her chest as her courier sent her clothes to Lee Min Ho and turned away. Lee Min-ho to see the clothes chased out, my heart shouted: "Please wait a second! Do not give up! I want to be with you .My Moment Your Moment." "The story is like this, no ups and downs, no" burden " , Or even a little puzzled. However, this does not affect the minoz (Li Min-ho fan's special name) screaming and sought after it. As of press time, only in Youku online, the number of times this micro-movie was played was 133,000, while there were over 14,000 comments. Most comments are minoz in the expression of their favorite idol. Of course, Semir's planning team has invested a lot of effort into this mini-movie. The micro-film core planning and creativity all come from the Semir brand, the whole Hong Kong filming, from preparation to filming lasted 5 months. Prior to the launch of the microfilm, Semir's brand ambassadors have edited some of the microfilm footage into a 17-second trailer and uploaded it to major video sites; posters, Micro-film-related network of surveys can be seen Semir's dissemination of the micro-film is very hard. The sales department also through micro-film and Lee Min-ho harvest is not small. April 20, Lee Min Ho micro-film exclusive TEE one after another in the country 20 Somer store landing, restricted sales of 2000. From the fans received the sold out notice, the micro-movie sales explosive force should not be underestimated. However, all this has nothing to do with the quality of microfilm itself, and the Semir brand has nothing to do, only with uncle Lee Min Ho related. Micro-movies sublimate brand experiences from fashion shows and product catalogs to emotional experiences. It can not just be an advertising documentary, it must be culturally valuable and tell a moving story. Only in this way, the brand's message can be deeply rooted in the hearts of people. From Chanel's "Paris - Shanghai Rhapsody", Prada's "Year of the Dragon", to Dior's "Blue Shanghai Goddess", Hermès "Anytime", Cadillac's "trigger", and even to China Mobile recently launched the " Elderly people would like to, "we can all find out that we should make full use of the" sprawl "effect of new media so that these customers who live in new media can help the brand to disseminate, reprint, star and tell stories through websites, blogs and emails Movie essential element. Have to say is that Semir this time elected the spokesman. In the micro-movie marketing, it will end-store sales and advocacy appeal of organic integration, the role of spokesman to maximize. From this perspective, Semir's micro-film marketing is a model worth learning. However, we still have to ask again: If there is no Lee Min Ho, such an episode inexplicable micro-film can have such a spread effect? ​​If there is no Lee Min Ho, Semir's micro-film TEE exclusive sales it?

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